If you’ve followed my previous articles with Music Mondays, I usually review upcoming artists and producers i love but for this piece I wanted to share valuable tips I have learned from attending the music industry event “Creative Futures”- which is a networking event and conference focusing on helping artists and producers break into the industry. In this piece we take a look into the ever-changing world of the music industry in 2024 through the lens of UK industry experts and professionals. Artists and producers will be pleased to hear I made extensive notes on a series of expert panels- with a range of experts from BBC radio, successful artists and producers as well as representatives from labels and many other professions within the music industry. The event took place at MusicWorks, which is an organisation that provides resources to local talent. We explored the strategies and realities of navigating this ever-changing landscape as an artist or producer. From the role of social media to the importance of live performances, here’s everything I've learned.

What Does It Mean to Be an Emerging Artist in 2024?

In 2024, being an emerging artist is both more accessible and more challenging than ever. Social media remains a powerful tool, offering never before seen opportunities for exposure. Panellists emphasized that building a lasting career demands more than just viral content.

Key points:

• Social Media Presence Choose a primary platform but maintain a presence across multiple platforms. Consistency is crucial, but don’t mistake social media metrics for real-world fans.

• Build Direct Connections  Email lists are a goldmine for fostering professional relationships. Social media may open doors, but direct communication via email allows for easier collaboration and makes it less likely to lose valuable contacts. Email allows you to take a shot in the dark when building new connections.

• The Hustle Is Real: From leveraging services like Fiverr to exploring unconventional methods like busking, artists must diversify their approach. The goal is to make money wherever you can from doing what you love. 

• Knowledge Is Power: Learn about the industry, trends, and potential pitfalls. Always consult an entertainment lawyer before signing contracts, and consider joining a musician's union for resources like festival applications.

• Longevity Mindset: On average, it takes 7.5 years to break through in the music industry. Patience and resilience are essential.

Live Performances

Live performances remain a cornerstone of career growth. Whether it’s a cozy 100-capacity venue or a larger stage, these opportunities allow artists to connect with their audience and refine their craft.

Performance Tips:

• Make It Memorable: Share stories, jokes, interact with the crowd, and leave a lasting impression.

• Maximize Opportunities: Use gigs as a platform for networking, showcasing your activity online, and even approaching brands for collaborations.

• DIY Management: Whether you have a manager or not, learn to budget, plan, and adapt. Hiring a tour manager can cost anywhere from £500 a day, so mastering your own logistics can save significant money.

• Persistence Pays: Double-email venues and bookers, and don’t be afraid to remind them of your availability. Support other artists in your scene to build mutual goodwill.

Mental Health and Wellbeing

Success in the music industry is a rollercoaster, making mental health a critical component of the journey. Experts on this panel highlighted the importance of self-care, boundary-setting, and staying connected with your passion.

Top Tips for Mental Wellness:

• Self-Care Is Non-Negotiable: Dedicate at least an hour daily to activities that recharge you during busy periods. This could be exercise, meditation, gaming,  journaling, or simply resting.

• Learn to Say No: Overcommitting can lead to burnout. Be honest about your limits, and take days off seriously.

• Celebrate the Journey: Success is a marathon, not a sprint. Take time to appreciate both the highs and the lessons learned from the lows.

• Ask for Help: For Uk artists charities like Help Musicians and Attitude Is Everything offer resources to support artists, with Attitude is everything specialising in supporting musicians with accessibility needs.

• Turn Negatives Into Positives: Rejection is often redirection. Every challenge is an opportunity to grow.